About SMG

SMG was founded by Michael Santino Mazzella, a Media Ventures Executive and SMG’s leading Agent. An Emmy-Award-Nominated Producer, former Publicist, and Media Sales Executive, Michael has worked across national talk shows, unscripted series, and scripted programs airing on the likes of Netflix, Hulu, and Peacock. His experience on all sides of the negotiating table allows SMG to offer clients exclusive media opportunities with unique talent access.

Michael began his career selling and brokering celebrity event sponsorships surrounding the Oscars, Emmys, Super Bowl, and others. As a publicist he managed brand strategy and maximized media exposure, representing clients at event activations, press campaigns, and on-air segments. Later transitioning into producing for CBS, Michael led a 15-member team of story bookers, developed unscripted content, and secured exclusive story rights that became critically acclaimed documentaries and TV shows. Michael went on to produce successful talk show pilots for NBC, negotiate content agreements, and led A-list talent booking for Warner Bros.’ legacy series Extra.